A proof of consumption is a mechanism that confirms that a particular item has been received and used. It can take many forms, including receipts, invoices, delivery records, and more, but all such traditional instruments require the active participation of the last...
Permission marketing is a marketing strategy that focuses on obtaining consent from consumers before sending them promotional messages. Instead of interrupting customers with unwanted ads, permission marketing allows brands to build a relationship with customers by...
Blockchain technology has revolutionised many industries, and it is now being applied to loyalty programs. Blockchain-based loyalty programs offer a number of advantages over traditional loyalty programs, making them a compelling option for businesses. One of the key...
Serialisation is the process of assigning a unique code to each individual product, and QR codes are one of the most popular forms of serialisation. These codes can be scanned using a smartphone camera, and they can provide a wide range of benefits for brands. One of...
Loyalty programs have long been a powerful tool for Consumer Processed Goods (CPG) brands looking to increase sales and build stronger relationships with customers. However, with the rise of coalition loyalty platforms, brands now have an even more powerful tool at...
Loyalty programs have become a staple in today’s hyper-competitive market. Generally operated by retailers & marketplaces, these programs offer a wide range of benefits for both businesses and customers, making them an essential tool for driving sales and building...
Loyalty programs have come a long way since their inception in the late eighteenth century. In its earliest known form, a US retailer began rewarding customers with copper tokens in 1793. Customers could use these tokens for future purchases, thereby generating repeat...
Why do the Consumer Brands need an Omnichannel Customer Engagement Solution anyway? Traditionally, the makers of branded consumer goods (also called Fast Moving Consumer Goods (FMCG) or Consumer Processed Goods (CPG)) have reached their customers through an elaborate...