Serialisation is the process of assigning a unique code to each individual product, and QR codes are one of the most popular forms of serialisation. These codes can be scanned using a smartphone camera, and they can provide a wide range of benefits for brands.
One of the most powerful benefits of serialisation is the ability to track products throughout the supply chain. By assigning a unique code to each product, brands can track its movement from the manufacturer to the consumer. This can help to improve inventory management, reduce waste, and increase efficiency.
QR codes can also be used for anti-counterfeiting measures. By assigning a unique code to each product, brands can ensure that only authentic products are sold. Customers can scan the code to verify the authenticity of the product, which can help to protect the brand’s reputation and reduce losses from counterfeit products.
In addition, QR codes can be used for marketing and customer engagement. By including a QR code on a product, brands can provide customers with additional information about the product, such as its origin, ingredients, or sustainability practices. Brands can also use QR codes to run promotions, offer discounts, or conduct surveys.
QR codes can also be used to enable digital experiences, such as virtual try-on, augmented reality or enable personalization. Brands can use QR codes to provide customers with a more engaging and interactive experience, which can help to increase brand loyalty and drive sales.
Moreover, QR codes can also be used to enable traceability and transparency. With the use of QR codes, brands can provide customers with information on the product’s journey, such as where it was manufactured, how it was transported, and how it was packaged. This can help to build trust with customers and promote sustainability.
Additionally, QR codes can also be used for data collection and analysis. By tracking the number of scans and the location where the QR code was scanned, brands can gain valuable insights into customer behaviour and preferences. This information can be used to improve marketing strategies and product offerings.
In conclusion, the power of serialisation lies in the ability to assign a unique code to each individual product. QR codes are a popular form of serialisation that can provide a wide range of benefits for brands. From tracking products throughout the supply chain, to anti-counterfeiting measures, to marketing and customer engagement, to enable traceability and transparency, QR codes can be a powerful tool for brands to improve efficiency, build trust and promote sustainability.
